SEO is the process that organizations go through to make sure that their site ranks high in the search engines for relevant keywords and phrases  By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers


1: Create a List of Keywords.

2: Analyze Google's First Page.

3: Create Something Different or Better.

4: Add a Hook.

5: Optimize For On-Page SEO.

6: Optimize For Search Intent.

7: Make Your Content Look Awesome.

8: Build Links to Your Page.



Step 1: Create a List of Keywords.

Six Steps to Create and Prioritize a Keyword List

1: Audience. In this tab, write down what you know about your buyers, what's important to them and when, and important dates to track.

2: Categories of keywords.

3: Keyword list

4: Check volume.

5: Relevance score.

6: Prioritize.




2: Analyze Google's First Page.

How to Show Up on the First Page of Google Today

Do you want to rank on page 1 of Google? Well today’s your lucky day because I am going to show you how step-by-step.

But first… there’s a joke that asks, “Where should you bury something that you don’t want people to find?”

Answer: On the second page of Google.

Sure, it’s corny. But there’s still some truth to that statement.

75% of people will never scroll past the first page on a Google search, which is why you need to rank on page 1 of Google.

You can’t afford to be ranking on the second, third, or fourth page.

You just won’t get the clicks and traffic you need to make SEO worth your time and money.

And you need that organic traffic because 93% of online experiences begin with a search engine.

On top of that, there are over 1 trillion searches every single month!

A good SEO presence has the power to drive inbound traffic that could grow your business for years to come.

But the average-joe website owner doesn’t have the power to rank on the first page of Google for the best keywords.

There are already countless high-profile websites capitalizing on the top industry keywords.

 


3: Create Something Different or Better.

Auditing your website helps you figure out why you’re 
not getting enough search traffic and sales. Many SEO 
companies offer this service, but you can save a lot of 
money by doing it yourself.

In general terms, an audit is a systematic examination 
of an event, a concept, or financial books that is done 
in order to figure out where you stand and how to make 
smarter decisions in the future.

In the SEO world, auditing is a growth hacking technique 
that will help you attract and retain customers.
An SEO audit closely examines your overall site 
performance, creates goals based on what you find, and
implements tactics to reach those goals. 

This process 
helps increase profits by making the best use of the 
content you already have and fixing any SEO issues.
This may not sound like an advanced SEO strategy, but 
you’d be surprised how many websites are missing basic 
on-page SEO like page titles or descriptions.

It’s easy 
to overlook when creating your website, but easy to fix with an audit.



4: Add a Hook.

If you want to rank in search engine, you need backlinks.However, how could we gain the backlinks? New Approaches and Strategies

If you think a new idea or strategy, you may create it in your site.
Take this word "Guestographics" as an example, this was a new strategy that no one knew about. Therefore the backlinks have increased significantly.
Massive Guides/Research Reports

If you think the content is rich enough, you may combine those content into a massive guide/research report to the readers.
As the guide/report may be too long, it may not be cover to the whole topic. Therefore, some people may backlink to your post to let the readers browse it directly.



5: Optimize For On-Page SEO.


On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords
Some SEOs conflate on-page SEO with technical SEO. But, I like to keep them separate. In my view, technical SEO addresses things like page speed and site speed, duplicate content, site structure, schema, and indexing. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs.
There’s also off-page SEO which includes everything that happens outside your website, such as link building and brand mention.

 

6: Optimize For Search Intent.


A navigational query is a search query entered with the intent of finding a particular website or webpage. For example, a user might enter "youtube" into Google's search bar to find the YouTube site rather than entering the URL into a browser's navigation bar or using a bookmark



7: Make Your Content Look Awesome.


Follow these tips to ensure that content is original and unique:

1.    Never copy text from somewhere else. Avoid plagiarism by citing research and using your own words to describe the concept.

2.    Always use multiple sources when researching.

3.    Give your text a unique structure.

4.    Use your own unique style.

5.    Use your own reasoning.            




8: 8: Build Links to Your Page.


Simple link building tips

1.    Ask for backlinks. This is a good way to start, especially if you are a beginner in this job. ...
2.    Build relationships. For good link building, you need to build good relationships. ...
3.    Give a testimonial. ...
4.    Start a blog. ...
5.    List your site in trustworthy directories. ...
6.    Write a good guest post.